Hadley Freeman weighs in on the Joss Whedon has problems with the word 'feminist' controversy.

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Hadley's well worth a read, no matter what the subject (very funny, for one thing). Her thoughts on
the 're-branding' of feminism.

Have to say, I do wonder if Joss ran his recent speech by his wife before delivering it.

Comments

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Changing the name, rebranding... just seems like another step along that road, to trivializing the history and work done by the movement.

Yep. I'd agree with that.

I think it makes more sense to try and rescue the current word from the people who are trying to trivialise it rather than start using a new one, which will just be mocked in the same way.